Wired Seaside
Wired Seaside is a New Zealand designed swimwear brand. Swimwear that is functional and supportive without compromising style. Channeling that 90’s vibe, we’ve taken the favourite shape from your oh-so-cool patterned tracksuit and stripped it bare. This minimal form represents the ‘w’ in wired, the waves of the sea and a woman’s curvy, beautiful and bold figure.
Brand design consists of main logo with supporting elements, business card, swing tag and tissue paper design.
Hands down, this combo is an all time favourite. Butter pink, khaki green and a minimal sans serif font, creates the feeling of fresh air and escape.
Chasing an endless summer.